Having originally come from an engineering and management background, Dominic Cassidy, CBA, dramatically changed careers by shifting into the world of entertaining, balloon twisting, and decor. Dominic is now co-owner of the successful online/high street retail store and entertainment business, known as The Balloon Brothers, in County Durham, United Kingdom. Gaining acclaim for his balloon decor, Dominic’s company has also won an award for business ideas with balloons! His laugh-out-loud humor and amazing attention to detail regarding business and efficient systems for working with balloons helps make the learning experience rewarding, enjoyable, and effective. Dominic’s corporate balloon decor has also been featured on the front cover of Balloon Images magazine and in the Qualatex® calendar.
Keith Stirman, CBA, has been twisting and decorating with balloons for more than 15 years. As co-owner of the super successful Balloon Brothers in County Durham, United Kingdom, Keith sees the importance in diversifying the company’s offerings. From cash-and-carry to decorating, twisting, and entertaining, The Balloon Brothers offer a “one-stop party shop” appeal to all their customers. They own more than 70 Web sites and “micro sites” which help them maintain a strong Web presence. Dedicated to the constant growth of both decor and retail, Keith feels that Deco-Twisting is the future of the whole balloon industry. Keith’s corporate balloon decor has also been featured on the front cover of Balloon Images magazine and in the Qualatex® calendar.
This class with The Balloon Brothers is a fun-filled action packed 90 minutes that will get YOU thinking about how to identify customer groups, develop a variety of price points, create and showcase top-selling designs, use award-winning sales techniques, and—most importantly—how to price your work! While this class is mostly based on theories & principles that will make your retail business a success, you’ll also see a variety of designs that work with all these key points, and you’ll participate in a game show setting that keeps the pace moving and knowledge flowing!
You’ll walk out of this class with a complete range of best-selling retail designs! The Balloon Brothers will also share techniques and processes to help improve YOUR efficiency and profitability. While it’s not mandatory that you attend their Retail Showdown course first, please note that The Retail Showdown does provide a solid foundation for the arrangements taught in Mastering Retail Design.