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Bobbi Ecker-Blatchford AIFD PFCI AAF The Flora Pros/ Chicago, IL. Ms. Ecker-Blatchford is a noted designer, commentator and innovative marketer in the floral industry. Among her awards is The Award of Distinguished Service to the Floral Industry(AIFD) and the Tommy Bright Award from the Society of American Florists.(SAF) Throughout her career, her dynamic personality and witty commentary has entertained and educated audiences nationwide. Bobbi says, "Design has no boundaries and no rigid rules. It's all about your own personal taste and inspiration and ultimately about satisfying customers while making a profit for the store.

We know we are successful when our work becomes a dance and our lives a song and we are lucky enough to be able to Smell The Flowers! Sell The Flowers! and Celebrate our own magnificence!

For the first time ever, the top instructors in both the balloon and the floral industries come together to team-teach a special event extravaganza. Join Peggy Williams, Bill Harper, Jan Iiams, and Bobbi Ecker-Blatchford as they share the stage to create a stunning wedding showcase. Learn to successfully integrate tasteful balloon touches into wedding ceremonies. You will also learn reception décor techniques that will “Wow” the happy couple and their guests, and finally, send them off in style with a creative just married car balloon banner. This 3-hour class will allow you to experience all the clever ways to celebrate one of life’s biggest moments by “marrying” the floral and balloon industries together.

Limited time, limited resources and limited budgets are among the new realities for today's marketers but flowers and the feelings they convey are always in fashion. In this dynamic session, you'll gather a multitude of ideas on how to leverage great people, product and promotion to increase traffic and drive sales.