For more than 20 years, Chris ran his own highly successful florist, balloon, and party business, during which time he won a wealth of balloon decorating and floral competitions worldwide. In October of 2004, Chris joined Amscan® to complete the development of a new range of latex decorator balloons (launched under the Anagram brand) on which he had been working as a consultant since mid–2003. Now, as International Creative Projects Manager, he works full-time on the further development and promotion of this and other lines. He is also currently heading up an educational marketing program to encourage and assist Amscan® customers and partners in maximizing the potential of the vast inventory of products offered by the company. His particular area of interest and expertise is in the combination of latex, foil, and decorative products. The revolutionary range of foil decorator Curve and Crescent shapes, conceived and developed by Chris, became the hot new product introduction for 2008. 2009 saw unprecedented sales growth for these balloons, and Chris is now responsible for promoting and demonstrating them worldwide. He works closely with Anagram’s product development teams in the UK and the US and has been instrumental in the development of the six-point stars, decorator panels, Cubez™, Diamondz™, and Orbz™.