THE FUTURE IS OURS
In this class you will learn many techniques, focusing on organic and classic décor, to implement and enhance your business. In the first hour, Edward explains his methods. The following two and a half hours comprise group work to create an amazing design, utilizing the square pack technique with QuickLink® balloons. Edward also teaches you how to construct two of his award-winning designs: (1) the double QuickLink® wall and (2) a balloon column incorporating distortion and deco-twisting. Other skills you will learn: building a balloon arch using the AeröPole System™ and the magic of painting balloons.
EDWARD'S MARKET
Welcome to Edward's Market, where we offer our clients the best service in the most professional way. We stock a wide variety of products to satisfy all our customers. We fill our balloons with HI-FLOAT® to increase their float time. If we run low on helium, we offer 100% air-filled balloons in amazing designs. From a simple, single balloon to a pearl latex arch entrance, we have every client covered! We also incorporate flower arrangements with special balloons for any occasion. So hurry on over to shop for ideas on how to make your floral department as beautiful and customer friendly as Edward’s Market!
THE TRENDING SEASON
An immersive visual design experience with the award-winning Jacob McCall, AIFD®, AAF, FSMD, CFD®; and Adam Havrilla, AIFD®, PFCI, ICPF. This dynamic, hilarious duo will take you on a journey through the seasons with burton + BURTON® product, illustrating how it pairs with floral, event, everyday, and even wedding design. Each season will be explained in extensive attention to design as well as emerging trends. With over 35 years of shared experience, Jacob and Adam are no strangers to education. The audience will be engaged and excited by the knowledge flowing effortlessly between this combo.
HOLIDAYS ARE HERE!
Jacob and Adam, two of the floral industry’s brightest powerhouse designers, will explain the importance of selling trending décor and design through multiple holidays that fall throughout the year! Valentine’s through Christmas will be explored. Wreaths, vases, candles, and gorgeous, luxurious ribbon will be front and center in this beautiful, over-the-top presentation of the holidays.
AIR-MAZING BALLOON DESIGNS
Helium shortages may come and go, but air-filled balloon décor is forever. In this class, learn how to create new designs and techniques to keep the clients happy while under helium shortages. During the hands-on portion of this class, you will learn firsthand how to provide the illusion of floating décor to your clients when helium is hard to get. From gift designs to large scale décor, we go over the top performing designs that sell year-round and the business strategies behind them. In other words: More balloons - helium = more money in the bank.
EASY WAYS TO INCREASE YOUR SALES!
In this course you will learn how to better organize, strategize, and produce greater sales for your business. Whether you are a home- based or retail-operating balloon store, you will learn new ways to encourage higher sales numbers from your clients and retain customers for a longer period of time. Before the end of the course, you will walk away with our #1 most effective sales strategy that makes new customers into some of your most loyal clients.
BIG AND BOLD BACKDROPS!
Backdrops set the scene for every event and become an Instagram-worthy representation of your business! Join Johnathon and learn his brilliant mechanics using foil balloons in special shapes to build perfectly themed backdrops as well as how to use Betallic MegaLoons® to create fascinating patterns that translate to sharp, upscale backdrops your clients will rave about. Get ready to build your repertoire in big, bold, popular, and profitable backdrops!
BUILD BRILLIANT DESIGNS
WITH DÉCOR BLUEPRINTS
Décor “blueprints” make it easy to offer your customers a variety of exciting custom designs following the same mechanical concepts each time, no matter the theme or occasion. In this hands-on class, Johnathon will show you how to create an array of designs using the same blueprints for each one. You’ll see how small changes can make a big difference in the appearance of designs while following a formula that allows opportunities for customization and speed and ensures high perceived value. Johnathon will demonstrate a variety of examples of his exclusive concept, then give you the opportunity to flex your creativity with hands-on learning using Betallic balloons.
ADORABLE BEARS
André and Grace, experts at large-scale projects, lead this class on the interactive and creative scenarios for which they are famous. Using classic decoration techniques in a unique way, they share precious tips on how to create adorable bear décor sure to impress your clients. Don't miss your opportunity to fall in love these unBEARably cute designs!
FUN DELIVERIES FOR BOYS
Developing new delivery ideas for boys is always challenging, but André and Grace have you covered! Using their creativity and unique sales experience, they share some of the top-selling delivery designs from their busy retail store. They will make you believe that it's possible to create fun, new, and cute designs for boys’ celebrations. These tips are sure to delight!
SETTING THE SCENE–BEAUTIFUL BABY
As balloon professionals, our job is not to sell balloons–our job is to sell the special memories made by our balloon décor. During this class, Sue will show you how to set the scene for beautiful baby events that will create a fabulous, framed backdrop with stunning accent details–perfect for those Instagram-worthy photographs and long-lasting memories.
FUN AND CREATIVE IDEAS
FOR CHILDREN'S BIRTHDAYS
Nothing says “birthday” quite like balloons! They are exciting, bright, and very appealing to children of all ages! Sue will not only inspire you with a fabulous range of design ideas–she will also show you some fun and exciting techniques!